What TiVo Has to Teach Us

Tuesday, July 1, 2003

Via JD: TV executives are startled to learn that people don’t watch ads. Do they? I have to believe these guys occassionally sit down on their couch and watch TV — at least their own networks. Do they sit through every commercial? Yet they expect us to.

Several years ago, I watched a documentary about advertising. One of the points it made was there is no solid evidence that advertising does any good at all, and I believe that is still the case. Advertising will continue, in a variety of forms, even on television. But, as PVRs become more popular, TV advertising will start to look very different. Personally, I prefer when a company sponsors a show, rather than product placement in the show, which is always so obvious and phony.

The point of all this? I love TiVo. :-)