Though the Feist ad ended up being one of the “90 day” projects that didn’t work out, we did set up a similar ad in the SWBYP today. We ended up with a better deal on the ad, which is great for a phone book which I still consider the standard. It was still a big expense though, especially considering that about the only calls we’ve gotten through our regular listing in the phone book are calls asking if we’re hiring. (Well, that, and the random telemarketing calls… like the one doing research on singles in the workplace, or the one asking for the head of our Imaging Department (let’s see, is that me?), or the one where the caller knows nothing about us but wants to know if we’re willing to sell our business.) Perhaps having a larger ad will catch the attention of actual customers. We’ll definitely keep an eye on the response before we sign up for next year…