Day 86: On The RunFriday, May 23, 2003
To kick off the launch of our new site — and to force us to get it ready quickly — we made Ad Goat coupons that will be distributed to runners at the Chisholm Trail 5K here in Yukon. A little advertising never hurt anyone, and it will hopefully bring a flood of ads onto the site.
I’m very happy with the logo — it looks nice, and it integrates nicely with our existing branding. And, when you think about the goat reading the newspaper while sitting on the toilet, it makes you giggle like a 12-year-old. Now that’s marketing.