Day 77: Business 101

Wednesday, May 14, 2003

The things we normally learn from our day jobs are negative lessons, i.e., how NOT to run a business. Today’s post comes from a positive lesson. In a recent meeting, the latest strategy was mentioned — they are trying to get more business from their current customers. They quoted some ‘Business 101’ rule, that it’s easier to get more money from current customers than finding new customers since you’ve already established that relationship.

I’ll be the first to admit that I’ve never taken Business 101 (maybe I should?), and I guarantee I’ll take whatever I hear from that company with a grain of salt. But that strategy made sense. So today we followed up with one of the folks we’ve already done some work for, suggesting some other improvements that might benefit their web site. At the very least, it will serve as a reminder that we’re looking out for their best interests and eager to work with them again.