Ooh, ooh, pick me, pick me!Tuesday, July 30, 2002
Budding music critics have until midnight tonight to sign up for Eric Olsen’s offer. Yeah, I had never heard of him either. :-) But, I think it’s a good idea, and a step in the right direction. This type of advertising is so much more effective than a TV or magazine ad. It’s also more effective than the radio DJ who seems to like every single record from every single artist. Advertisers have known for years that word-of-mouth is the best advertising, but so many of them don’t seem to know how to generate it. Hopefully, this will cause some light bulbs to turn on over people’s heads. Anyway, I signed up both News Goat and OKMensa. We’ll see what happens.