SXSW 2007

Going to a conference like SXSW is always a tricky decision for a small business like us. It’s a lot of expenses and a lot of downtime for a small shop, particularly one that just went fully full-time.

But we did decide to go, and it was totally worth it. Matt has a good recap that describes the experience well. I will add that there was a definite feeling of renewed energy there — amazing things are happening in our industry right now, good things, and everyone is excited to be a part of it. It seemed like everyone there was working on something, and you couldn’t help but look around and wonder which of the people sitting next to you was working in the thing that everyone will be all a-Twitter about at next year’s SXSW.

I’ll have more details about the conference this week, but I wanted to get down my overall impression first. Suffice it to say, we came home exhausted, inspired, and even further behind. :-) I’m already looking forward to next year.